What changes will be made?
The social media company announced that it will have its mechanized and human ad reviewers closely examine details of an ad purchase, as well as the targeted audience.
Facebook noted that advertisers will now have to confirm affiliation with their organization before being allowed to purchase ads on the social networking site. The company has plans to add 1,000 new employees globally to assist mechanized programs which detect policy violations in advertising.
Facebook has also reinforced and expanded its policy on banned ads to include violence.
Why are the changes being made?
The changes are designed to prevent misuse of the social media platform and are in response to reports that groups possibly tied to the Russian government used Facebook ads in targeting certain demographics in order to influence the 2016 election.
Facebook CEO Mark Zuckerberg announced in September that entities will be required to provide funding disclosures in subsequently approved ads.
Zuckerberg in September said, “Now, I wish I could tell you we’re going to be able to stop all interference, but that wouldn’t be realistic,” Zuckerberg said at the time. “There will always be bad people in the world, and we can’t prevent all governments from all interference. But we can make it harder. We can make it a lot harder. And that’s what we’re going to do.”